LinkedIn® Summary – Outlines your Personal Brand

Your LinkedIn® Summary can be used to layout your personal brand. This is where you can shine to the marketplace. 

Remember that prospects and clients alike will vet you through your LinkedIn® Profile. You want to look as professional as possible on paper. The old saying that people make a judgment about you within the first few minutes of meeting you applies to your professional LI profile as well. This is why your LI Summary is so very important.

To craft an effective Summary here are a few pointers that you can include to help outline your expertise, your company and what/how others can work with you:

• You have 2000 characters to write your Summary – use it to maximize your profile.
• Written in 1st person present tense.
• Be buyer-oriented…not me-me-me. (List your accomplishments in the Work Experience area of your profile). 
• What you do for the client – Think keywords.
• How you work or something about your process.
• A brief story about how you have helped solve a problem for a client.
• An excerpt from a client testimonial.
• What product/service that you offer to the marketplace.
• List of your areas of expertise.
• Your Promise to the client and/or Your Mission.
• How can prospects get in touch with you…list your website, email and phone# at the end of your Summary. 

Keep in mind to answer 3 questions: Who? What? Why?

• Who are your prospective clients? What levels of management and niche industries or markets are you interested in working?
• What product/service do you provide to the marketplace?
• Why is your product/service offering the answer to specific problems…detail your value proposition?

If you don’t have enough room within the Summary to talk about all of these pointers, move some of the highlights to the Work Experience area of your profile.

Since you can’t use bolding, underline or italic script to enhance or draw attention to each of these areas, you can CAPITALIZE the heading of each area. Create separate paragraphs for each section.

Before you post your final Summary, copy/paste it into a grammar check program like Scribens. (This program is free: www.scribens.com) or Grammarly (also has a free version: www.grammarly.com).

Finally, preview your entire work experience to make sure that you have your most current work written in 1st person present tense. 

Include any accomplishments here. Write a brief 1-2 sentence paragraph overview of your company, including size, number of employees, and/or gross sales. Next, create a 1-2 sentence statement about your official job description. 

If you are in management make a statement about your supervisory experience. Your last paragraph should include 1-2 sentences detailing any additional work that you do above and beyond the standard job description.

Peggy P. Edge (c) 2019

—-Peggy is a LinkedIn® trainer who provides customized programs for individuals, sales teams, civic/trade associations, and educational institutions. To hire Peggy or Link with her, go to:  www.linkedIn.com/in/peggyedge