Business Networking – Do you know your ROI?

Have you calculated your actual ROI on your Business Networking activities?  If not, why not?

• Periodically you should figure out exactly what it is costing you in not only hard dollars but soft costs to attend any networking function.
• Hard Costs include:  Membership Dues, Chapter Dues, etc.
• Soft Costs include:  Drive time, Meeting time, and any time that you spend outside of the actual event having a 1-1 with either synergy partners or prospective clients.

Ask yourself, am I getting out of this group or activity exactly what I planned or expected?  If not, it might be time to make a change.  Look for other networking groups that more appropriately helps you attain your ultimate sales goals.

Peggy P. Edge (c) 2013