Networking: Fear of Networking
How is it that most sales people have no problems cold calling yet many break out in a sweat when they attend networking functions?
For 16 years in the industrial packaging business, I have worked strictly off of a referral basis–never cold calling. I rely solely upon my networking partners for “warm referrals.”
To be successful at networking, here are a few pointers that will help build confidence:
- Create a Plan / a Roadmap–as any good business person will tell you, you must have some sort of plan established so that you know where you are going.
- Outline an agenda for each meeting – Decide beforehand 2-3 key things that you want to accomplish at each event.
- Craft 3-4 interchangeable commercials – once you have drafted several different commercials, practice, practice, and practice!
To overcome the fear of networking, get prepared, have a plan of attack and then make connections–seize opportunities.
