30-Second Commercial: How to get THE EDGE
What type of results do you receive when you give your 30-Second Commercial at networking events? Do people really know what you go for a living after sit down? Have you clearly relayed who is your ideal client? What product or service do you offer? and Why would prospects have an interest in your offering?
We are like a room full of 2-year olds, you want to grab the audience attention. If you start with your name and company, you have not created any interest at all. Therefore, always start your commercial with a question or a statement about your industry.
3-components to a powerful 30-Second Commercial
The core of being an effective networker is your 30-Second Commercial. There are 3 components to a powerful Elevator Speech. They are:
- The WHO – Who are your ideal prospects? Industry, Level of Management, Business/Consumer, Gender, Age, etc.
- The WHAT – What products or services to you offer? Only talk about 1 and no more than 2 during your commercial. Create at least 2-3 different commercials that you can use periodically.
- The WHY – Why do you have the best or only solution in the marketplace? Add in areas of your expertise or mention a certification that gives you THE EDGE.
After you have mentioned all 3 components, then, last of all is your name, title and company.
Finally, the best way to hone your commercial is to:
- Practice, Practice, Practice
- Time yourself
Edge Consultants train and coach sales teams and sales executives how to get THE EDGE over the competition and grow their business with warm referrals–being effective and focused with their networking activities. Here is a preview of a few of Peggy’s Pointers on an effective Elevator Speech.
Some of the programs that we offer include:
- 1-1 coaching
- Group classes
- In-House training
- Teleseminars
If you have a sales team that isn’t making quota or is wasting time cold calling, give us a call to see how we can help you grow your business today with warm referrals.
Peggy P. Edge © 2016
